Nov 08 2011

Crabbie’s Goes Global with Distribution Deal Down Under

The first stage of a global expansion plan for Crabbie’s Alcoholic Ginger Beer is now underway with the news it has secured national distribution for the brand in Australia.

In just over two years, the Crabbie’s brand has enjoyed meteoric growth in the UK market and is now regarded as Britain’s favourite Alcoholic Ginger Beer.

After increasing demand from consumers overseas, Crabbie’s will now launch in Australia the leading grocery & alcoholic drinks retailer, Woolworths.

National distribution has been secured with Woolworths Liquor, BWS and Dan Murphy’s stores which will see Crabbie’s Alcoholic Ginger Beer on shelves throughout the chain’s entire 1250 outlets.

Targeting 25-45 year old male ‘Over Ice’ cider drinkers living in metropolitan areas, Crabbie’s is expected to take the Australian market by storm.

The ‘ginger phenomenon’ experienced in the UK  following the launch of Crabbie’s has successfully driven the creation of a “ginger category” in its own right.

Crabbie’s will be available in the original 500ml single bottle.

If there are any Crabbies fans who are visiting down under OR if there are new resident fans who want to try a refreshing Crabbie’s, then pay visit to a local Woolies, Dan Murphys , or BWS.