2014 Grand National

This year, Crabbie’s became the proud sponsors of the 2014 Grand National Festival at Aintree. The 3-year deal between Crabbie’s and the renowned racecourse saw the world’s most famous steeplechase run for a purse of £1million for the very first time!

Watched by an audience of around 9 million on Channel 4 and an estimated 600 million people worldwide, the partnership renews the longstanding relationship between Aintree and Halewood International, Crabbie’s parent company. For those who don’t know, Halewood International also owned the Ginger McCain-trained Amberleigh House, who went on to win the 2004 Grand National.

Image from the 2014 Crabbie's Grand National

The first ever Crabbie’s Grand National festival welcomed over 147,000 people to Aintree over the three day event. Including a sell out crowd of over 71,000 people attending to watch the all-new Crabbie’s Grand National, as 40 runners and riders went head to head. Pineau De Re, ridden by Leighton Aspell and trained by Dr. Richard Newland went on to win a dramatic and exciting race.

As well as the first-class racing over the 3-day festival, there were a host of other treats in store for visitors of The Crabbie’s Grand National…

The Red Rum garden played host to our Crabbie’s sampling bus, whilst the Beauty Bazaar-Harvey Nichols tent gave everyone a handy little beauty touch up. We welcomed back the largest parade of returning Grand National champions and the Military Wives Choir performed the National Anthem while we held a 1-minute applause in support of the Hillsborough 96 campaign. Liverpool One entertained crowds with the ‘Bobby Swing Band’ bus and there was a wealth of live music from the likes of The Beaten Tracks, Mellowtune, Wretched Pearls and Bjorn Again.

Relive the excitement of the 2014 Crabbie’s Grand National and watch the video here now!

See you next year at the 2015 Crabbie’s Grand National!